According to the American Society of Aesthetic Plastic Surgery (ASAPS), nearly 400,000 breast implant operations were performed in the USA during 2007, a rise of 4% on the previous year.
In the UK, data from BAAPS, the British Association of Aesthetic Plastic Surgeons shows that the appetite for a full bosom is just as strong here as in America, with just under 6,500 breast augmentation operations performed by its members in 2007, up 6% on the 2006 audit; making it the most popular cosmetic surgery procedure in the UK, and accounting for 20% of all cosmetic surgery operations carried out by BAAPS members.
Add to that data from The Harley Medical Group, one of the UK's largest cosmetic surgery chains, who have seen the demand for breast enlargement rise by 39% in the last 25 years, and who note that it accounted for 30% of all procedures performed in its clinics in the last 12 months, and it shows the obvious popularity of this procedure.
Industry analysts Mintel also put the UK spend on breast augmentation in 2005 at £100million with expectations that this will rise dramatically year on year.
With such a strong demand, it's no surprise to discover that both new developments in implant technology and alternative techniques and procedures for breast augmentation have dominated research by many aesthetic companies in recent years.
In this month's feature article we look at some of the new ways companies are offering to give you the bust you always dreamed of.
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